Archive for January 2009

Good work on Digital Britain, but more remains to do

London, 29th January 2009

The government has today issued its interim report on the development of digital information and communications in Britain. The document, "Digital Britain"", emphasises that the success of digital communications is vital not only to those who work in the sector, but also to the millions who depend upon it for their work and to the businesses for whom modern effective communications is a critical source of efficiency and competitiveness. Much of what it contains accords with the arguments Onzo has been putting forward, most recently in a letter to Lord Carter of Barnes, the Minister for Communications, Technology and Broadcasting.

For the full report see here

The report sets out four main objectives:

  • Upgrading and modernising our digital network so Britain has an infrastructure that enables it to remain globally competitive in the digital world;
  • Establishing a dynamic investment climate for UK digital content;
  • Ensuring universal availability of broadband to enable general participation in the digital economy and digital society;
  • Development of the infrastructure and skills to enable the widespread delivery of public services and business interface with the government online.

It announces that the government is to consider plans for a digital Universal Service Commitment, to be effective by 2012, delivered by a mixture of fixed and mobile, wired and wireless means. Ministers are also to develop ideas for how this will be funded (there had been speculation that the fixed-line and mobile telephone operators would be required to meet the bill) and firm proposals will be brought forward in the final report.

Onzo finds a great deal in this document to welcome, particularly the recognition that short-term economic difficulties should not be allowed to derail investment in something that will have an impact on all our futures for decades to come. In particular Onzo has been calling for the establishment of a Universal Service Obligation for broadband, similar to that for fixed-line telephones, and we are pleased this has now become official policy.

We do share some of the concerns expressed by both sides in the House of Commons this afternoon, however, about the somewhat tentative conclusions reached in the report. Much about the universal supply of broadband, not least how it will be paid for, remains provisional, and there must be a suspicion that the deadline is more aspirational than realistic.

It is important this should not be the case, because broadband provision must also be seen in the context of plans for the general roll-out of smart meters, a point that "Digital Britain" does not explicitly recognise. The intention, enshrined in the Energy Act, is to install them in every home between 2012 and 2020 after a two-year period to decide on the technology and logistics. The main objective should be to produce timely and accurate information for the user, but this capability, and smart meters' potential to be a hub for the provision of a wide range of beneficial services in other areas, such as home healthcare, home security and water management, will not be brought about without the general availability of more sophisticated ICT infrastructure.

Ministers rightly make the wholesale introduction of smart meters a priority, with the target date of 2020, but we believe the process, a once-in-a lifetime opportunity, can only make sense if equal priority is given to upgrading broadband links.

Empowering people to be energy lighter, energy smarter – Part I

London, 29th January 2009

What is ‘empowerment’?

“Design is the first signal of human intention” – William McDonough, co-author of Cradle-to-Cradle.

Here at Onzo, we talk a lot about empowerment. When I looked up ‘empowerment’ in the dictionary to write this article, there were a variety of definitions. The two that stood out to me were; “empowerment is how individuals/communities engage in learning processes in which they create, appropriate and share knowledge, tools and techniques in order to change and improve the quality of their own lives and societies” (UNESCO) and; “transfer of control over decisions and resources” (WORLDBANK).

Although the definitions are very different in context, matter and approach, both unite in their talk of change, transfer of control to communities and the tools needed to get there. At Onzo, we believe that it is through ‘behaviour change’ that empowerment can be achieved.

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I believe that behaviour change is a key ingredient to energy efficiency but at the risk of sounding like a health coach, just talking about it isn’t going to get anyone anywhere. We’ve got to manage that change and how it’s going to function in a viable manner for the user’s health, pocket and lifestyle. Over this past year, I’ve spoken to 100s of everyday people about their energy use. The principal concern that has arisen is that people don’t feel totally in control of how much they’re consuming because they’re unsure exactly how much they’re using, leaving them with a sense of disillusionment that their consumption behaviour does not make a big difference. What designers could do therefore is to incorporate the principles of empowerment and behaviour change in what they produce; this is what Onzo is committed to doing.

Is behaviour change part of sustainable development?

Positive behaviour change is about a different way of approaching a problem, that is, by viewing it in a new and sustainable light. Although many of us are undertaking a type of sustainable development in the way our decisions and contributions evolve, most of the time we are unaware of it. Demos, questioning the notion of ‘development’ asks, “Is sustainable consumption a more manageable concept than sustainable development? Is it consuming responsibly, consuming less or consuming differently?” I think it’s all three. Yes we have to be more responsible, and of course, reduction will incur some sort of sacrifice here and there. But it is engaging a different way of thinking that will make the long-term difference.

The question is how do we empower people so that we can all make the difference we want to make? The challenge is that it’s not down to purely buying new technology or government cuts. If we are so passionate about a cause such as reducing energy, we should do more than just recycle milk bottles. This is merely a choice. We make choices every day but we’re not empowered every day. What makes these choices different?

As Sue Goss* says “Many of the new priorities – ‘respect’, an end to ‘binge drinking’, ‘recycling’, ‘improved public health’ – cannot be achieved by a smart government delivery machine; they require changes in behaviour from the public. This means not simply considering how to deliver using public or even private resources, but how to access the ‘free’ resources of public energy, engagement and action.” So it’s not only us who need to change. The changes we make must be viewed as a positive and worthy contribution. This means that behaviour change is not a one-way journey; all parties involved need to change.

Behaviour change and social intervention is not a linear process. You can’t expect anyone to just see the light and change. It requires planned steps in preparation that then result in slow changes, that themselves require preparation. As Joel says in his article about home automation, a lot of it we won’t even notice.

*Office of Public Management

Onzo Welcomes Tory “Green Paper” As All Parties Look To Low Carbon Solutions

London, 16th January 2009

Onzo welcomes the policy paper “The Low Carbon Economy” published by the Conservative Party today. Among other things it provides another indication that all the main political parties appreciate the importance of energy demand management, enabling people to reduce their household bills and to cut carbon gas emissions. This must remain a policy priority even when the economy takes centre stage. We believe that when credit is so hard to come by, it is all the more important that emerging environmental technologies and enterprises should not be starved of funds. The case for massive investment to ensure, as the Conservative paper puts it, Britain is turned into the world-leading economy for green innovation and technology is compelling.

We agree with the Conservatives’emphasis on the creation of a smart grid, to allow the most effective contribution of renewables to meeting energy demand and to exploit to the full the potential for micro-generation. This accords with arguments Onzo has been putting forward for some time, that high speed broadband provision, without which that development cannot take place, should be subject to a universal service obligation, equivalent to that for fixed-line telephony, and regarded as a vital data communications tool rather than principally an entertainment medium.

This is important in the context of the general roll-out of smart gas and electricity meters that the government announced towards the end of last year. Much has been claimed for smart meters, which are often referred to as a panacea for cutting fuel bills and reducing domestic carbon gas emissions. It is true they may improve awareness of energy consumption, and if and when they facilitate feed-in tariffs for micro generation they will indeed contribute to energy conservation. As a recent report by the Government Office for Science observed, however, they cannot deliver the full range of services of which they are capable without extensive investment in IT and data management infrastructure so that, in David Cameron’s words, “fibre right into people’s homes is the norm for everyone”.

At the present state of technology, smart meters will do little to stimulate radical behaviour change by encouraging more active forms of engagement with energy systems. In introducing them it is important that the main objective should be to produce timely, accurate and actionable information for the user. This capability, and their potential to be a home hub for the provision of a wide range of beneficial services in other areas, cannot be separated from the general availability of sophisticated ITC infrastructure.

Ministers rightly make the wholesale introduction of smart meters a priority, with the target date of 2020, but we believe the process can only make sense if equal priority is given to upgrading broadband links. There are now strong suggestions that ministers may have reached an agreement with fixed-line and mobile telephone operators to fund the universal provision of broadband by 2012, and Onzo would warmly welcome that.

As the Chief Scientist to the Government has argued, the development of smart meters and smart grid should not detract from efforts to improve the chronic energy inefficiency of homes in the UK. Research indicates that existing homes account for more than 35 per cent of this country’s carbon gas emissions. The Conservative paper advocates that energy suppliers should make grants available for energy efficiency improvements, the cost to be repaid through fuel bills over a period of up to 25 years. This differs from a model Onzo has been arguing for, based on practices that are increasingly common in the United States, whereby local authorities would fund energy efficiency improvements through loans, collecting the repayments through the Council Tax. Whatever specific funding practice is adopted, however, it is important that the reluctance of the householder to invest in such improvements because of the long pay-back time is overcome by vesting both the costs and the benefits with the property rather than the owner: a point that the Conservatives accept.

These issues, which have been neglected for too long, are now at the very top of the political agenda, and Onzo will continue to contribute to the debate about them, seeking to be supportive to all parties as their thinking evolves.