Case Study – Kantar
Kantar, home to the world’s leading research, data and insight companies, was keen to explore a fresh approach to identifying consumer patterns in the home.
This initiated a ground breaking collaboration with ONZO, which involved analysing household energy data from smart meters in participant homes.
The outcome of this project was significant; not only were the results an accurate reflection of the participants’ activities in the home, it also demonstrated how energy data analysis could be applied to provide transformational insights around consumer behaviour.
This document is designed for marketing professionals in the utility sector.