Commentary
Energy is boring!
Energy is boring. People don’t sit around the pub talking about energy. You can’t see it or touch it. It doesn’t engage or entertain. You can’t compare it and there are no prizes. It’s the same for everyone. And until recently it wasn’t very expensive.
What people talk about is: the weather, work, relationships, family, sport, TV, films and news. All these things are tangible, engaging and generally competitive. The weather is changeable and local. Sport has winners and losers. We give our allegiance to a team and we rejoice when they win and swear at the referee when they don’t. TV informs and educates and entertains us. It is part of the zeitgeist and we talk about it over the water cooler because it’s something we have in common.
The cost of energy has shot up and that makes it matter more. But here at Onzo we’re making energy more interesting for good reasons. We’re making it visible; to help people learn about it; we want people to compare their usage with others; we’re trying to make it personal and entertaining; bridging the gap between awareness and action; nudging people into action; helping people to reduce waste, lower their bills and to curtail carbon emissions.
Who knows, your local might soon be noisy with positively charged energy jabber.
